Super Bowl ad boosts Groupon traffic just 3%

Posted March 2 at 7:44 a.m.

From Fast Company | Daily discount service Groupon spent millions of dollars on a couple controversial Super Bowl spots and what did it get them? During the week following the Super Bowl compared to the week prior, Groupon increased traffic by a paltry 3 percent — a negligible boost given the hundred million-plus consumers who viewed it live.

By comparison,’s ad boosted traffic 41 percent in terms of unique visits, the biggest lift for any sponsor. Volkswagen and HomeAway traffic jumped 27 percent and Even Mercedes-Benz saw a 9 percent boost. Get the full story >>

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One comment:

  1. Nora March 2 at 2:06 pm

    I think they are lucky they didn’t lose any traffic! They really messed up at the Super Bowl, and there are plenty of other daily deal sites out there for consumers to use.

    A great site to use to easily find these deals is They’ll send you a daily email with the best buys in your area, ensuring you can save money everyday!