Inside these posts: Super Bowl

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Super Bowl ad boosts Groupon traffic just 3%

From Fast Company | Daily discount service Groupon spent millions of dollars on a couple controversial Super Bowl spots and what did it get them? During the week following the Super Bowl compared to the week prior, Groupon increased traffic by a paltry 3 percent — a negligible boost given the hundred million-plus consumers who viewed it live.

By comparison,’s ad boosted traffic 41 percent in terms of unique visits, the biggest lift for any sponsor. Volkswagen and HomeAway traffic jumped 27 percent and Even Mercedes-Benz saw a 9 percent boost. Get the full story >>

Groupon to tweak Super Bowl commercials

An image from Groupon's Tibet ad. (Groupon)

Groupon Inc. is reworking its television commercials in response to the negative reception they received when they aired during Sunday’s Super Bowl.

Chief Executive Andrew Mason said in a Monday blog post that the company is tweaking the end of the ads to draw attention to the philanthropic causes they were intended to support.

“Ads are traditionally about shameless self promotion, and we’ve always strived to have a more honest and respectful conversation with our customers,” Mason wrote. “We would never have run these ads if we thought they trivialized the causes — even if we didn’t take them as seriously as we do, what type of company would go out of their way to be so antagonistic?” Get the full story »

Can Chrysler score with 2-min. Super Bowl ad?

Chrysler Group LLC is hoping to catch its rivals off guard during the Super Bowl by running an unusual two-minute commercial during the most heavily watched U.S. television event of the year.

The U.S. automaker plans to run the ad during the third quarter of the National Football League’s championship game on Sunday, being played by the Green Bay Packers and Pittsburgh Steelers, Chrysler Chief Executive Sergio Marchionne said on Friday at a J.D. Power conference in San Francisco. Get the full story »

Wall Street’s money on Packers

Forget the oddsmakers. What does the smart money on Wall Street say about the Super Bowl this Sunday? Green Bay over Pittsburgh.

Using a model that assigns teams in the National Football League a value for outperforming market expectations — what investors call alpha — the  Packers will beat the Steelers because the Packers’ alpha is lower. That is, they exceeded expectations less frequently than the Steelers during the season. Get the full story »

Super Bowl draws risks on and off the field

Super Bowl Sunday might be the darling of live television events, but Chris Rogers and Jim Hawley get paid to confront the realities that defy its good-time vibe.

Rogers is risk-control director for Chicago-based Aon Corp.’s national entertainment group, which counsels arenas, stadiums and other public venues on how they can improve safety at their events and in the process avoid disasters or getting sued. Get the full story »

Office vacancy index picks Packers in Super Bowl

If a groundhog is supposed to predict the end of winter, can vacant office space signal who’s going home with a Super Bowl victory Sunday?

Just maybe, says commercial real estate firm Jones Lang LaSalle, whose executive chairman happens to be Roger Staubach, who has two Super Bowl rings of his own. Get the full story »

Pizza chains stocking up for Super Bowl

Super Bowl Sunday is coming and pie-makers across the country are bracing for a pizza one of the five big pizza days of the year along with Halloween, the day before Thanksgiving, New Year’s Eve and New Year’s Day.

All of which require some serious flour power. At the Papa John’s chain, officials expect to sell a million pizzas when the Steelers meet the Packers on Feb. 6, making it their biggest day of the year. Get the full story »

Too late for Super Bowl, Groupon buys pregame ads

From Crain’s Chicago Business | Social coupon giant Groupon is investing in TV advertising, including pregame spots in the Feb. 6 broadcast of Super Bowl XLV. Get the full story>>

Pepsi returning to Super Bowl

Pepsi is back in the game. The soft drink brand will advertise in next year’s Super Bowl after sitting out last year for the first time in more than two decades. Pepsi said Wednesday it will air three ads created by fans for its Pepsi MAX brand. The company has been marketing its no-calorie version of namesake Pepsi to counteract Coca-Cola’s fast-growing Coke Zero.