Groupon’s first post-Super Bowl ad more minimal

By Wailin Wong
Posted March 8 at 11:21 a.m.

Blink and you’ll miss it — Groupon Inc. is wrapping up a short television ad campaign this week that features a stripped-down spot touting the Chicago-based company’s variety of daily deals.

The short ad shows pages of a calendar being ripped off as the voiceover describes the kinds of deals Groupon offers, such as restaurants, spa, lessons and museums. Keeping with the company’s cheeky sense of humor, the days of the week on the calendar are nonsense words such as “Grund” and “Slomberday.”

The campaign will last about three weeks and the spot was created to fill ad time after Groupon yanked its poorly-received Super Bowl commercials, said Groupon spokeswoman Julie Mossler. Crispin Porter & Bogusky, the ad agency behind the Super Bowl spots, also worked on the new commercial.

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One comment:

  1. Nora March 8 at 1:16 pm

    It is probably better this way. Groupon needs to take it easy in order to bounce back from the offensive Super Bowl commercials they aired.

    A great to find these daily deals and sales is by using They’ll email you with the best buys available in your area, so you won’t miss a great coupon.