From Bloomberg News | McDonald’s Corp.’s management training center, on the outskirts of Shanghai in McDonald’s China headquarters, gets 1,000 applications for every eight slots. That’s a selection rate of less than 1 percent, lower than Harvard University’s record low acceptance rate last year of about 7 percent, according to the school’s official newspaper. Get the full story>>
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McDonald’s likely to hike prices as costs rise
McDonald’s Corp. will raise prices in the U.S. this year to combat rising commodity costs, the company said in its fourth-quarter earnings call Monday morning.
The Oak Brook-based burger chain estimates that ingredient costs will rise 2 percent to 2.5 percent, with some of those costs passed on to consumers. Get the full story »
McDonald’s, Vermont settle syrup dispute
McDonald’s Big Macs and Chicken McNuggets are served the world over, but only in Vermont can diners at the fast-food giant now get pure maple syrup with their oatmeal.
Vermont Gov. Peter Shumlin announced Thursday that McDonald’s USA has agreed to offer pure Vermont maple syrup or sugar with its Fruit and Maple Oatmeal menu item, beginning in February. Get the full story »
Estonia: McDonald’s prices hiked in currency change
Estonia’s Consumer Protection Board said U.S. fastfood franchise McDonald’s Corp. may have used the Estonian changeover from kroon to euro as a cover to raise prices, according to a report from the BNS news agency Monday. Get the full story »
Heft no object in McDonald’s new burgers for Japan
Even as its U.S. parent bows to consumer demand for healthier products, McDonald’s in Japan is ladling on the calories — an unusual strategy in a country known for its healthy diet and longevity.
Japan’s top restaurant chain by number of stores, McDonald’s Holdings Co. (Japan) Ltd. rolled out its Big America 2 campaign last week, featuring four burgers named for U.S. locales. The Idaho burger, which will make its debut by the end of this month, features a quarter-pound beef patty, melted cheese, a deep-fried hash brown, strips of bacon, onions and pepper-and-mustard sauce. The calorie count: 713. Get the full story »
Dec. 28, 2010 at 8:31 a.m.
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Filed under: Advertising/Marketing, Chicago executives, Personnel moves, Restaurants McDonald’s names VP of multicultural marketing
McDonald’s promoted its vice president and general manager of the Indianapolis region to vice president of multicultural marketing.
Edgardo A. Navarro Linares will be responsible for the company’s strategic and ethnic consumer marketing efforts in the United States. Get the full story »
Critics sue McDonald’s over kids meals
A 3-year-old eats fries from his Happy Meal in a California McDonald's. (AP /Eric Risberg)
After months of threats, the Center for Science in the Public Interest has sued Oak Brook-based McDonald’s, alleging that its practice of giving toys with children’s meals is deceptive advertising.
The organization garnered a slew of media attention last summer when it threatened to sue McDonald’s, claiming that the toys constitute a method of circumventing parental control and teaching children unhealthy eating from a early age. Get the full story »
McDonald’s to double China restaurants by 2013
McDonald’s Corp. plans to double the number of its restaurants in China to 2,000 by 2013, a senior executive said on Wednesday as it speeds up expansion in the fastest growing major economy.
The top global fast food chain, which opened its first outlet in the southern boom town of Shenzhen 20 years ago, is facing fierce competition with Yum Brands Inc., the parent of Pizza Hut and KFC, which has roughly 3,700 outlets in China. Get the full story »
McDonald’s CEO attacks children’s food police
From the Financial Times | The chief executive of McDonald’s has described critics of the company who have tried to curtail the sale of Happy Meals aimed at children as “food police” and accused them of undermining parents in making decisions for their families, in an interview with the Financial Times
“We’ll continue to sell Happy Meals,” said Skinner adding that the new rule “really takes personal choice away from families who are more than capable of making their own decisions”. Get the full story>>
McDonald’s warns of customer information breach
McDonald’s Corp. has informed an undisclosed number of customers that certain information such as phone numbers and ages has been obtained by an “unauthorized third party” via information collected from its Web sites.
McDonald’s described the information as customer information as “limited information” provided to McDonald’s that included “information required to confirm your age, a method to contact you (such as name, mobile phone number, and postal address and/or email address).” Get the full story »
Woman sues McD’s for $300K after spitting incident
From WBBM | A woman who claimed a McDonald’s worker screamed at and spit on her during an early morning visit to the drive-through at the restaurant on Western and Madison is suing McDonald’s Corp. for $300,000.Get the full story>>
Yum Brands: China to be top profit driver this year
Yum Brands said China would surpass the United States as the fast-food restaurant operator’s top profit generator this year, and the Chinese market’s potential is still largely untapped.
Yum has more than 3,700 restaurants in China, mostly KFC outlets, and has a big lead over Western rivals like McDonald’s in the world’s fastest-growing major economy. Get the full story »
McDonald’s November sales weaker than expected
McDonald’s Corp. reported global comparable sales for November were up 4.8 percent, which was weaker than anticipated in its key domestic market and Japan.
In the U.S., McDonald’s credited the McRib sandwich, demand for McCafe beverages and its core menu for boosting sales 4.9 percent. Although winter is a historically slow period for McDonald’s is likely to grab its share of media attention with a nationwide promotion of oatmeal in the wings. Get the full story »
McDonald’s defends mini-med insurance
Senate Democrats accused McDonald’s Corp. of offering hourly workers a bad deal on health insurance, prompting a strong defense from a top McDonald’s executive who disclosed fresh details about the chain’s benefits. The exchanges came at a hearing Wednesday that was part of a Senate committee investigation into “mini-med” insurance policies, a type of limited health plan favored by retailers and restaurant chains. Get the full story »
Congress expands McD probe into mini-med insurance
A congressional committee is widening its investigation of bare-bones health-insurance policies to encompass potentially hundreds of plans offered by low-wage employers.
What started as a probe into McDonald’s Corp.’s insurance plan for store workers is expanding into broad scrutiny of “mini-med” policies that could ensnare large mini-med carriers including Aetna Inc. and Cigna Corp. Get the full story »
