March 28 at 10:13 a.m.
Filed under:
Beverages,
Food,
M&A,
Updated
Goose Island brewmaster Greg Hall checks operations at the company's Chicago brewery in this photo from 2009. Hall will step down as part of Anheuser-Busch's planned takeover of Goose Island. (Michael Tercha/Chicago Tribune)
By Josh Noel and Emily York | Goose Island Beer Co., the Chicago-based brewing powerhouse, announced this morning that it will be taken over by Anheuser-Busch (A-B) for $38.8 million.
Goose Island, whose legal name is Fulton Street Brewery LLC, is selling a 58 percent stake in the company to A-B for $22.5 million. The Craft Brewers Alliance, in which A-B holds a 32 percent stake, has agreed to sell its own Goose Island stake to A-B for $16.3 million. The Craft Brewers Alliance owns the remaining 42 percent of Goose Island. Get the full story »
Feb. 9 at 1:16 p.m.
Filed under:
Beverages,
Food
By Associated Press
The girlfriend of former Anheuser-Busch CEO August Busch IV died at his home after accidentally overdosing on the painkiller oxycodone, the St. Louis County medical examiner said Wednesday. Get the full story »
By CNN
Anheuser-Busch said Friday it will feature five commercials in the broadcast of the 2011 Super Bowl.
The brewer also announced that it will be the exclusive beer advertiser for the Super Bowl for the 23rd consecutive year. Get the full story »
Dec. 30, 2010 at 5:35 p.m.
Filed under:
Beverages,
Sports
By Reuters
Anheuser-Busch Inc, the maker of Budweiser beer, and Major League Baseball announced a multi-year renewal of their sponsorship agreement, averting a possible end to a more than 30-year relationship. Get the full story »
Nov. 5, 2010 at 8:43 a.m.
Filed under:
Beverages,
Food
From Crain’s Chicago Business | Chicago-based BDT Capital LLC has purchased City Beverage, Chicago’s largest wholesaler of Budweiser, Bud Light and other Anheuser-Busch beers, for an undisclosed sum. Get the full story >>
Sep. 23, 2010 at 7:08 a.m.
Filed under:
Advertising/Marketing,
Beverages,
Food,
Restaurants
By Emily Bryson York
Free Bud, Sept. 29. (AP)
This Bud’s for everybody. In response to slipping sales, Anheuser-Busch is handing out free beer. The company will host a “National Happy Hour” on Sept. 29, according to several news outlets, in an attempt to woo some consumers to its brew, and remind others why they used to drink it.
“On-premise sampling is the old standby of point-of-purchase sales tactics,” Beer Business Daily editor Harry Schumacher noted in an email to subscribers this morning. “You buy people beers in bars, they like it and they like you, and then it drives off-premise sales.” Get the full story »
