Anheuser-Busch said Friday it will feature five commercials in the  broadcast of the 2011 Super Bowl.

The brewer also announced that it will be the exclusive beer advertiser for the Super Bowl for the 23rd consecutive year.

Anheuser-Busch will continue to focus on Budweiser and Bud Light in its Super Bowl ads. But this year, the brewer will also advertise the Belgian-brewed Stella Artois for the first time. St. Louis-based Anheuser-Busch has been controlled by InBev, a Belgium-based brewer, since 2008.

In one ad, the brewer’s Clydesdale horses will  co-star with a “thirsty gunslinger with an itchy trigger-finger,” according to Anheuser-Busch.

With ads averaging $3 million per 30-second spot, only PepsiCo Inc. competes with Anheuser-Busch for its sheer volume of advertisements. Pepsi will advertise its Pepsi Max and Doritos products.

Pepsi is continuing with its contest from last year, where members of the public can submit ads to be voted on by football fans. The winners of each category will receive  $25,000 — or $1 million if their spot tops USA Today’s Super Bowl Ad Meter, which uses a live panel to rate the evening’s ads.