TV ratings firm Nielsen sets IPO for next month

By Dow Jones Newswires
Posted Dec. 23, 2010 at 11:55 a.m.

Nielsen, which provides ratings on television viewing among other media services, has targeted next month for an initial public offering of stock, CNBC’s Kate Kelly reported Thursday.

The company is in talks regarding the timing, but it intends to begin a road show for investors during the Jan. 10-14 workweek, Kelly cited sources as saying. Pricing the shares to be sold through the IPO could then follow, possibly in late January, she said.

The Dutch company, which plans to list its shares on the New York Stock Exchange, has said in versions of its prospectus filed with the Securities and Exchange Commission that it plans to sell $1.75 billion to $2.01 billion of stock through the IPO. It would use the proceeds to repay debt.

Nielsen, formerly named VNU, was taken private in 2006 by a group of private-equity investors.

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