Nielsen Co.

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TV ratings firm Nielsen sets IPO for next month

Nielsen, which provides ratings on television viewing among other media services, has targeted next month for an initial public offering of stock, CNBC’s Kate Kelly reported Thursday.

The company is in talks regarding the timing, but it intends to begin a road show for investors during the Jan. 10-14 workweek, Kelly cited sources as saying. Pricing the shares to be sold through the IPO could then follow, possibly in late January, she said. Get the full story »

Glasses a deal-breaker for 3-D TV

Aside from the cost of buying 3-D TV sets, the glasses required to watch them are a major hindrance, according to a study released today by The Nielson Co. about consumer attitudes toward 3-D televisions.

Fifty-seven percent of people surveyed cited the glasses as a reason they were not likely to buy a set. Nearly nine in 10 people worry that it will constrain them from multitasking while the TV is on, the survey said. Get the full story »

iPhone most wanted in Nielsen survey

According to recent data from The Nielsen Co., 29 percent of BlackBerry users and 21 percent of Android users have contemplated switching to an iPhone. Nearly 90 percent of iPhone owners plan to purchase another iPhone for their next mobile device, while 71 percent of Android users plan to continue using their current device, and only 42 percent of BlackBerry users want another one.