Inside these posts: TV ratings firm

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Oprah Winfrey’s OWN gets strong ratings in launch

OWN, the new cable network from Oprah Winfrey, got off to an impressive start over the weekend.

For its Saturday premiere, OWN was the No. 3 cable network among women age 25 to 54 during the 8 p.m. and 9 p.m. hours, behind only ESPN and USA.

TV ratings firm Nielsen sets IPO for next month

Nielsen, which provides ratings on television viewing among other media services, has targeted next month for an initial public offering of stock, CNBC’s Kate Kelly reported Thursday.

The company is in talks regarding the timing, but it intends to begin a road show for investors during the Jan. 10-14 workweek, Kelly cited sources as saying. Pricing the shares to be sold through the IPO could then follow, possibly in late January, she said. Get the full story »