Chevy, Busch lead World Series advertisers

By Reuters
Posted Oct. 4, 2010 at 11:16 a.m.

Fox Broadcasting has sold about 90 percent of the commercial time for Major League Baseball’s World Series, with automakers, phone companies and financial services firms buying advertising for postseason games.

As sports continue to draw lots of advertising dollars, Fox’s postseason baseball sales are outpacing 2008 and 2009, the TV network said. Among the major advertisers are General Motors Co.’s Chevrolet and Anheuser-Busch InBev.

Ad rates are said to be running at $450,000 for a 30-second spot during the best-of-seven World Series, according to a network executive. For the National League Championship Series, which leads up to the World Series, rates are running at about $225,000.

For Fox, a division of News Corp., that would put prices about 7 to 9 percent more than a year ago.

Baseball’s 2010 postseason is scheduled to start this week, with the World Series due to begin Oct. 27.

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