Sara Lee completes sale of Ambi Pur

By Tribune staff report
Posted July 6, 2010 at 6:41 a.m.

Sara Lee has completed the sale of its Ambi Pur air freshener unit to Procter & Gamble Co. for $402 million. Ambi Pur has a presence in 80 countries, and also has several toilet care products, with strong presence in Western Europe and Asia.

“This divestiture will further enable Sara Lee to focus its efforts in areas where we have a strong competitive position and can generate shareholder value,” said Marcel Smits, interim chief exective of  Sara Lee Corp.

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