Campbell Soup Co. is not interested in buying on Sara Lee Corp.’s bread business, sources familiar with the situation said on Wednesday, countering media reports that the soup company may bid for the asset.
Sara Lee is quietly seeking buyers for its bread unit, which had $2.2 billion in annual sales last year, but has not launched a formal auction, sources said.
Media reports previously said Campbell Soup may be among the possible bidders. Campbell declined to comment. Sara Lee could not be immediately reached for comment.
