Procter & Gamble to sponsor next 5 Olympics

By Reuters
Posted July 28, 2010 at 6:44 a.m.

Procter & Gamble Co. said it will sponsor the next five Olympic Games, through 2020.

The deal, announced with the International Olympic Committee, starts with the 2012 Summer Olympics in London. Financial terms were not disclosed.

The P&G brands participating in the partnership include Pampers, Tide, Ariel, Always, Whisper, Crest, Pantene and Olay, the company said.

P&G is a sponsor of the U.S. Olympic team, a deal it said increased the company’s image, helped boost market share and generated nearly $100 million in sales.

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