Inside these posts: Sponsorship

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State Farm severs ties with LPGA event

From The Central Illinois Pantagraph | Bloomington-based insurer State Farm Insurance said Friday that it will not renew its sponsorship with the LPGA tourney that has been held in Springfield for 36 years. This year’s event is set for June 9-13.

NHL signs U.S. sponsorship deal with Discover

The National Hockey League has signed a one-year sponsorship deal making Discover Financial Services the league’s official U.S. credit card, and its first financial sponsor in that market.

The deal, worth several million dollars including advertising commitments by Discover, puts the NHL’s overall sponsorship revenue about 30 percent above last year’s rate, said Keith Wachtel, NHL senior vice president of corporate sales and marketing. Get the full story »

Allstate to sponsor Wrigley college football game

The Chicago Cubs and Northwestern University said Allstate Corp., the Northbrook-based home and auto insurer, will be the official sponsor for the Nov. 20, 2010 college football game between the Northwestern Wildcats and the Illinois Fighting Illini at Wrigley Field.

Allstate’s sports marketing activities already include college football. It renewed its sponsorship of the Sugar Bowl earlier this summer for another four years. That affiliation began in 2006. Get the full story »

Procter & Gamble to sponsor next 5 Olympics

Procter & Gamble Co. said it will sponsor the next five Olympic Games, through 2020.

The deal, announced with the International Olympic Committee, starts with the 2012 Summer Olympics in London. Financial terms were not disclosed. Get the full story »