Inside these posts: Olympics

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Procter & Gamble to sponsor next 5 Olympics

Procter & Gamble Co. said it will sponsor the next five Olympic Games, through 2020.

The deal, announced with the International Olympic Committee, starts with the 2012 Summer Olympics in London. Financial terms were not disclosed. Get the full story »

NBC posts $223 million 1Q loss on Olympics

Associated Press | The tally is in: NBC lost $223 million on the Winter Olympics in the first quarter.

That’s slightly better than the most recent estimate of $250 million in losses. Advertising sales have improved a bit since NBC parent General Electric Co. made that projection in late January.

The Olympics did bring about $800 million in extra revenue to GE. But NBC had a lot of production and other expenses, including $820 million just to acquire the rights to carry the Vancouver Games on television and online. That expense was cited as the main culprit for the red ink.

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