Burger King is upping the ante on its march into the breakfast market, with national roll out of meals for kids.

The meal includes a kids breakfast sandwich, apple slices, a calcium-fortified apple juice — and a toy. It has 410 calories, 11.5 grams of fat, and 4 grams of saturated fat and conforms  to lower-fat and –calorie standards defined by the Council of Better Business Bureau’s Children’s Food and Beverage Advertising Initiative, Burger King said.

Darren Tristano, executive VP of Technomic, said the breakfast kids meal is likely to appeal to the most time-starved parents, like single moms during the week, and have broader appeal on weekends.

But Tristano said the move isn’t going to put McDonald’s in a corner.

“They already have great variety,” he said. McDonald’s, which has the lion’s share of the fast-food breakfast market, offers everything from yogurt parfaits to full pancake breakfasts, and of course, a range of espresso-based beverages.

“While we are always evolving our menu and evaluating Happy Meal choices across all dayparts, we are not currently offering a breakfast Happy Meal nationally,” McDonald’s spokeswoman Ashlee Yingling said.

Yingling said that McDonald’s has never offered breakfast happy meals on a national basis. The chain did so for many years in certain markets, however.

Tristano speculated that the program might not have made sense, given that breakfast meals are usually cheaper, and often wind up being less than $4 no matter what the order.

Breakfast has been a big focal point for fast food this year, with Burger King and Subway both launching or expanding morning menus.

At restaurants, however, breakfast business has fallen off because of high unemployment. With nowhere to run off to, more people are simply eating breakfast at home. That’s expected to change when unemployment drops.