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Feb. 7 at 11:47 a.m.
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Filed under: Advertising/Marketing, M&A, Magazines, Media, Newspapers, Updated

AOL to acquire Huffington Post for $300M

By Reuters

The Huffington Post this morning. (Reuters)

AOL Inc. will buy Arianna Huffington’s influential website for $315 million, looking to the high-profile liberal pundit to rescue it from the dustbin of Internet history.

The move comes at a hefty premium. AOL is estimated to pay 32 times earnings before interest, taxes, depreciation and amortization for the Huffington Post, said Benchmark Co analyst Clayton Moran.

Similar content deals, such as Hellman & Friedman’s acquisition of Internet Brands in September 2010, typically go for eight to 12 times earnings, said Moran. Get the full story »