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Brazil pulls Paris Hilton beer advertisement

Bloomberg | Brazil’s second-largest brewer has withdrawn a television ad featuring Paris Hilton simulating a striptease to voyeuristic neighbors. The ad was pulled after an industry group received complaints from consumers.

Primo Schincariol Industria de Cervejas e Refrigerantes SA said the ad for its Devassa Bem Loura brand — a play on words in Portuguese roughly translating as “Dirty Blond” — said in a statement that it would respect the decision by the advertising industry group Conar while it mounts a defense.

“The company believes that the advertisement starring the model Paris Hilton doesn’t offend, in any sense, any rule or orientation,” Schincariol, which is based in the city of Itu, in Sao Paulo state, said.