Brazil pulls Paris Hilton beer advertisement

Posted March 2, 2010 at 3:59 p.m.

Bloomberg | Brazil’s second-largest brewer has withdrawn a television ad featuring Paris Hilton simulating a striptease to voyeuristic neighbors. The ad was pulled after an industry group received complaints from consumers.

Primo Schincariol Industria de Cervejas e Refrigerantes SA said the ad for its Devassa Bem Loura brand — a play on words in Portuguese roughly translating as “Dirty Blond” — said in a statement that it would respect the decision by the advertising industry group Conar while it mounts a defense.

“The company believes that the advertisement starring the model Paris Hilton doesn’t offend, in any sense, any rule or orientation,” Schincariol, which is based in the city of Itu, in Sao Paulo state, said.

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  1. the drinker March 2, 2010 at 4:34 pm

    Why does Brazil waste their time with Paris Hilton. She is wack. There are much better looking women in Brazil to use in an ad than Paris.

  2. Rubes March 2, 2010 at 7:59 pm

    I agree. Being a brazilian male, I must say brazilian women are THE hottest! Don’t waste your time with that rich POS.

  3. Chi Carstarphen March 22, 2010 at 5:38 pm

    Can I quote you on this?

  4. Tamesha Scala April 14, 2010 at 6:27 a.m.

    Paris Hilton…you adore her or you hate her. I still must make my ultimate judgement…lol. Although I like her dog :-)