Dec. 1, 2010 at 11:21 a.m.
Filed under:
Computers,
Internet,
Privacy issues
By Gregory Karp
Consumers may soon have new tools to protect their privacy online.
On Wednesday, the federal government released a much-anticipated report advocating safeguards for online privacy, including a “do not track” list, which would keep browsers’ web surfing private. The list would be similar to the “do not call” list that has helped curb telemarketing phone calls.
David Vladeck, director of the FTC Bureau of Consumer Protection, said Wednesday that consumers bear too heavy a burden for protecting themselves online. He said the FTC has grown frustrated with the pace of self-regulation and the escalating technological “arms race,” and that advertising networks often circumvent the privacy protections consumers use. Get the full story »
Nov. 17, 2010 at 2:39 p.m.
Filed under:
Advertising/Marketing
By Associated Press
Internet ad sales reached a record high in the third quarter, rising 17 percent compared with last year, according to the Interactive Advertising Bureau Get the full story »
From Ad Age | Forrester Research has released a new study stating that only 4 percent of online adults in the U.S. have ever used location-based mobile apps such as Foursquare, Gowalla and Loopt. — and only 1 percent update these services more than once per week. So despite the marketing world obsessing over these applications in recent months, the vast majority of Americans online are still in the dark about location-based apps.
By Mary Ellen Podmolik
| If it seems like you’ve been inundated with online ads this year, you were.
U.S. Internet users received a record 1.1 trillion display ads during the year’s first quarter, a 15 percent increase versus a year ago, according to comScore’s Ad Metrix.
Get the full story »
