Ronald McDonald slaps first graders' hands as they head to lunch at Dawes Elementary School in Evanston in 2008. (Heather Stone/Chicago Tribune)
McDonald’s Corp. is putting its long-time character Ronald McDonald back on television and bolstering his web presence, resetting its sights on younger consumers after its recent push to target adults with specialty coffee and smoothies.
The new commercials starting Wednesday, starring McDonald’s mascot of 48 years, encourage kids to go to HappyMeal.com, with parents’ permission, to play games and create photos with Ronald. Get the full story »
