Inside these posts: Cadbury

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Kraft confirms job cuts at Cadbury HQ

Kraft Foods Inc. confirmed Monday it has laid off around 120 staff at the global headquarters of the Cadbury business it bought earlier this year for $17.78 billion.

A spokesman for the Chicago-based company said the global headquarters of Cadbury on the outskirts of London has now closed, with the loss of about 120 staff. Only around 50 of Cadbury’s global head office staff had been found new roles within Kraft, he said. Get the full story »

Kraft picks ‘power’ brands for developing markets

Kraft Foods Co. is revising the brands and countries it will focus on in developing markets as a result of its acquisition earlier this year of Cadbury Plc.

Cadbury Dairy Milk chocolates, Halls lozenges and Trident gum, three Cadbury brands, make the list of 10 “power” brands getting the bulk of the marketing money in developing markets, said Sanjay Khosla, Kraft’s president, developing markets and global categories. They join Oreo cookies, Milka chocolate, Lacta chocolate, Jacobs coffee, Tang drink mix, Club Social/TUC crackers, Biskuat/Tiger biscuits, Khosla said. Get the full story »

Cadbury heiress plans to compete with Kraft

From the Daily Mail | Calling Kraft Foods purchase of UK confectioner Cadbury the “worst handled takeover of all time,” Cadbury heiress Felicity Loudon is selling her $40 million estate to launch a rival chocolate company. “I can’t accept that Cadbury has gone to America. To a plastic cheese company,” the 61 year old great-great-grandaugther of John Cadbury said.