Inside these posts: Branding

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United Continental begins new branding effort

Five months after United Airlines and Continental Airlines sealed their legal merger, the combined company said it will introduce an “interim” advertising campaign this week and begin changing the United Web site to comport with the new look, which melds the United name with the well-known globe that Continental used. Get the full story »

McDonald’s names new global brand chief

McDonald’s Corp. has named Kevin Newell executive vice president and global chief brand officer. He was previously senior vice president and restaurant support officer for McDonald’s USA, West Division. Get the full story »