Nov. 15, 2010 at 10:53 a.m.
Filed under:
Entertainment,
TV,
Telecommunications
A TV display at a Best Buy. (AP Photo/Paul Sakuma)
The Pay TV industry has heatedly debated this fall whether consumers are dropping their cable or other TV subscriptions to watch more TV content online. A new study by Nielsen, commissioned by the Cable & Telecommunications Association for Marketing, argues that most people who watch at least some content from the Web on their TV sets are “cord keepers” rather than “cord cutters.”
The study, called “Life is a Stream,” surveyed 769 people 18-49, and used eight focus groups to explore the viewing habits of consumers who watch at least some TV shows and movies from the Internet on their TV sets. That group makes up about 11 percent of the U.S. population, according to the study’s authors.
One key finding of the survey, which will be unveiled this week: 84 percent of such viewers reported that they are watching the same amount, or more, regularly scheduled TV since they started streaming or downloading content to watch on their TV set. Importantly for TV distributors, 92 percent of these entertainment enthusiasts subscribe to a pay TV service, with only 3 percent reporting plans to give up their subscription. Get the full story »