‘Slurpee Summit’ joke makes 7-Eleven drink hot

Posted Nov. 4, 2010 at 8:19 a.m.

From USA Today | Convenience store chain 7-Eleven has offered to provide the White House with purple Slurpees — mixing red and blue — seizing on an opportunity created when President Barack Obama joked Wednesday that he might hold a “Slurpee Summit” with the new Republican leadership.

“This is a rare opportunity for a brand,” says Margaret Chabris, a spokeswoman for 7-Eleven, which owns 44-year-old Slurpee soft frozen drink. “We don’t want to be opportunistic, but nothing has ever been this big for Slurpee.” Get the full story >>

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3 comments:

  1. RegularGuy Nov. 4, 2010 at 10:43 a.m.

    The company is pretty clever about finding marketing opportunities. Their White Sox sponsorship is why Sox night games start at 7:11pm.

  2. Jeff Nov. 4, 2010 at 11:15 a.m.

    Watch out 711, he’s probably allergic to the red portion of the slurpee…ust to help the economy, I’ll get one this week

  3. J Johnson Nov. 4, 2010 at 9:50 pm

    The Unions are always telling us to buy American, so Obama runs out and gives a ton of advertising to a Japanese owned Corporation.