From USA Today | Convenience store chain 7-Eleven has offered to provide the White House with purple Slurpees — mixing red and blue — seizing on an opportunity created when President Barack Obama joked Wednesday that he might hold a “Slurpee Summit” with the new Republican leadership.
“This is a rare opportunity for a brand,” says Margaret Chabris, a spokeswoman for 7-Eleven, which owns 44-year-old Slurpee soft frozen drink. “We don’t want to be opportunistic, but nothing has ever been this big for Slurpee.” Get the full story >>
The company is pretty clever about finding marketing opportunities. Their White Sox sponsorship is why Sox night games start at 7:11pm.
Watch out 711, he’s probably allergic to the red portion of the slurpee…ust to help the economy, I’ll get one this week
The Unions are always telling us to buy American, so Obama runs out and gives a ton of advertising to a Japanese owned Corporation.