U.S. fast-food chain McDonald’s Corp. said Wednesday it had scrapped a television commercial in the devoutly Catholic Philippines after facing a barrage of criticism from church leaders. Get the full story »
Inside these posts: TV commercials
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Personalized TV ads coming to your living room
Data-gathering firms and technology companies are aggressively matching people’s TV-viewing behavior with other personal data — in some cases, prescription-drug records obtained from insurers — and using it to help advertisers buy ads targeted to shows watched by certain kinds of people.
At the same time, cable and satellite companies are testing and deploying new systems designed to show households highly targeted ads. The goal: Emulate the sophisticated tracking widely used on people’s personal computers with new technology that reaches the living room. Get the full story »
Congress acts to shush loud TV ads
Here’s a message TV viewers may not want to mute: The days of getting blasted out of the easy chair by blaring TV commercials may soon be over.
The House on Thursday gave final congressional approval to a bill that would prevent advertisers from abruptly raising the volume to catch the attention of viewers wandering off when regular programming is interrupted. Get the full story »
