Inside these posts: Sprint

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Ad watchdog questions Sprint’s network claims

By Wailin Wong
| Sprint Nextel Corp. has lost its appeal to an advertising watchdog
because of its boast of being “America’s most dependable 3G network.”

The dispute stemmed from a claim against Sprint that rival Verizon
Wireless made in November to the National Advertising Division of the
Council of Better Business Bureaus. The NAD asked that Sprint
discontinue its claim, prompting the company to appeal the decision to
the National Advertising Review Board.

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