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Battling back from a dismal 2009, Gatorade is putting on its game face and launching a new advertising campaign seeking to cast itself as more than a sports drink.
Starting Wednesday, the Chicago-based unit of PepsiCo Inc. will be promoting in commercials its “G Series,” a trio of products it introduced earlier this year that targets student athletes looking for a drink before, during and after a workout or athletic event. Get the full story »
PepsiCo Inc. is hoping to revive its Quaker division, headquartered in Chicago, with new types of cereal, a reformulation of its instant oatmeal and a new marketing campaign.
The brand’s trademark hot and cold cereals have been hurting in the down economy as people shift away from name brands to save money. They’re also not eating as much breakfast, said Quaker President Jaya Kumar. So the company is adding whole grains, removing sugar and focusing on the healthy aspects of breakfast to link its brands to the first meal of the day. Get the full story »
