A manager at a Papa John’s Pizza in Akron, Ohio, preparing dough. (AP Photo/Akron Beacon Journal)
Associated Press | Papa John’s International Inc. leapfrogged two larger rivals to land a deal as the official pizza sponsor of the National Football League and the Super Bowl.
The three-year, multimillion-dollar contract kicks off in the upcoming season and runs through the 2012 season. It’s the largest sponsorship deal in Papa John’s history, but the company would not specify a dollar amount.
