Inside these posts: OWN: The Oprah Winfrey Network

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Aug. 6, 2010 at 7:34 a.m.
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Filed under: Advertising/Marketing, Media

Oprah network gives Rosie O’Donnell a show

By Julie Wernau

Oprah Winfrey and Rosie O'Donnell at the launch party for "O, The Oprah Magazine" in New York. (Brad Rickerby/Reuters)

Just as Oprah makes her exit, Rosie O’Donnell is coming back to daytime — with a show on the new Oprah Winfrey Network.

The network provided few details about the show except to say that it would be a one-hour daily “fun, uplifting show” based in New York. The show is scheduled to air sometime in 2011, after the network’s Jan 1 launch on the Discovery Health Channel. Get the full story »

June 22, 2010 at 6:48 a.m.
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Filed under: Advertising/Marketing, Media

Oprah spots sell for premium in final season

By Phil Rosenthal

Because it will be her final year in broadcast daytime TV, Oprah Winfrey’s syndicator believes it can wring gold from her silver anniversary season. CBS Television Distribution is seeking bigger price hikes for national ads than other top syndicated shows for the coming 2010-11 season, according to Broadcasting & Cable.

May 14, 2010 at 8:57 a.m.
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Filed under: Advertising/Marketing, Media

Kohl’s to sponsor Oprah’s new reality series

Kohls-Two-Website.jpgA Kohl’s store in Massachusetts. (AP Photo/Elise Amendola)

By Sandra M. Jones | Kohl’s Department Stores is going Hollywood.

The discount department store chain signed a deal with the Oprah Winfrey Network to sponsor the talk show diva’s new reality series. “Your Own Show: Oprah’s Search for the Next TV Star” and plans to hold auditions in its stores in June.

Get the full story »

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