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The National Football League prodded Toyota Motor Corp. to edit a television commercial, removing an image of a helmet-to-helmet tackle at a time when the effects of concussions have come under heavy scrutiny, representatives of both sides said.
The Japanese automaker, one of the largest corporate advertisers, changed the TV ad after the U.S. sports league complained and warned that the spot would not be allowed to air during its highly watched games. Get the full story »
A manager at a Papa John’s Pizza in Akron, Ohio, preparing dough. (AP Photo/Akron Beacon Journal)
Associated Press | Papa John’s International Inc. leapfrogged two larger rivals to land a deal as the official pizza sponsor of the National Football League and the Super Bowl.
The three-year, multimillion-dollar contract kicks off in the upcoming season and runs through the 2012 season. It’s the largest sponsorship deal in Papa John’s history, but the company would not specify a dollar amount.
