Inside these posts: Kid marketing

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General Mills cutting sugar in cereal again

General Mills Inc. is lowering the amount of sugar in its children’s breakfast cereals to no more than 10 grams per serving from 11 grams a year ago, the latest move from a U.S. foodmaker to address childhood obesity.

The step-down in sugar by General Mills, the maker of Lucky Charms, Cocoa Puffs and Trix cereals, is a move closer to its year-old goal to reduce to single-digit levels the number of grams of sugar per serving in all of its cereals advertised to children under 12. Get the full story »