PepsiCo Inc. is hoping to revive its Quaker division, headquartered in Chicago, with new types of cereal, a reformulation of its instant oatmeal and a new marketing campaign.

The brand’s trademark hot and cold cereals have been hurting in the down economy as people shift away from name brands to save money. They’re also not eating as much breakfast, said Quaker President Jaya Kumar. So the company is adding whole grains, removing sugar and focusing on the healthy aspects of breakfast to link its brands to the first meal of the day. Get the full story »