Inside these posts: Hawaiian Punch

Visit our Filed page for categories. To browse by specific topic, see our Inside page. For a list of companies covered on this site, visit our Companies page.


Hawaiian Punch updates mascot, formula

Hawaiian Punch is giving Punchy more pop.

Dr Pepper Snapple Group Inc., which owns Hawaiian Punch, is giving the fruity drink’s mascot a 21st-Century facelift with new computer-generated design. Punchy’s new three-dimensional surfer look, to be featured on packaging now being shipped and in Internet campaigns starting in February, will try to appeal more to the drink’s target audience of 13-year-olds, who have grown up watching cartoons like Pixar Animation Studio’s Toy Story. Get the full story »