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Northfield-based Kraft Foods Inc. reported fourth-quarter earnings down 24 percent to $540 million. The company’s operating earnings, at 46 cents per share was in line with Wall Street expectations, but full-year earnings per share of $2.02 missed expectations by a penny.
The company’s shares fell 2.1 percent to $30.45 in after-hours trading. Get the full story »
Kraft Foods Inc. has opened a gum and candy research center in Switzerland, where it will develop products for top brands such as Trident.
The company said Tuesday it has spent more than $14 million on the European Kraft Foods Gum and Candy Research & Development Center in Eysins. Get the full story »
Northfield-based Kraft Foods Inc. confirmed Tuesday that Mary Beth West, its chief marketing officer, has also taken on the role of chief category officer.
West has served as marketing chief for three years, and will now head the gum, candy, chocolate and business global category teams, along with Kraft’s multi-billion-dollar marketing division. She will continue reporting to chief executive officer Irene Rosenfeld.
Kraft confirmed West’s promotion, but did not provide further comment. Get the full story »
Are a bunch of blue crystals the answer to the nagging problem of gum stuck to sidewalks and the bottom of shoes?
A U.K.-based company thinks so, and it’s trying to get companies, including Wrigley, to buy in. Get the full story »
Kraft Foods Co. is revising the brands and countries it will focus on in developing markets as a result of its acquisition earlier this year of Cadbury Plc.
Cadbury Dairy Milk chocolates, Halls lozenges and Trident gum, three Cadbury brands, make the list of 10 “power” brands getting the bulk of the marketing money in developing markets, said Sanjay Khosla, Kraft’s president, developing markets and global categories. They join Oreo cookies, Milka chocolate, Lacta chocolate, Jacobs coffee, Tang drink mix, Club Social/TUC crackers, Biskuat/Tiger biscuits, Khosla said. Get the full story »
ELITE STREET | Chewing-gum heir and Wm. Wrigley Jr. Co. Chairman Bill Wrigley Jr. has taken a different tack in trying to sell his 13,200-square-foot, never-occupied Gold Coast penthouse, which previously was the city’s highest-priced residential listing at $14 million. Get the full story »
