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Zynga, the company behind popular Facebook games such as FarmVille and CityVille, is in talks with potential investors to raise about $250 million, which would value the startup at $7 billion to $9 billion, according to a published report.
The Wall Street Journal, citing unnamed sources familiar with the matter, said in a report Monday that a decision to raise money could be weeks away if it happens. Get the full story »
A scene from the Facebook app FarmVille which was found to share private info with marketers. (Facebook)
Many of the most popular applications, or “apps,” on the social-networking site Facebook Inc. have been transmitting identifying information — in effect, providing access to people’s names and, in some cases, their friends’ names — to dozens of advertising and Internet tracking companies, a Wall Street Journal investigation has found.
The issue affects tens of millions of Facebook app users, including people who set their profiles to be completely private. The practice breaks Facebook’s rules, and renews questions about its ability to keep identifiable information about its users’ activities secure. Get the full story »
