Inside these posts: Facebook advertising

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Facebook posts to start showing up in ads

Some of what Facebook Inc. users post to the social network will soon start showing up in ads aimed at their friends.

The company, as part of an effort dubbed “sponsored stories,” plans to allow advertisers to buy and republish Facebook messages that users voluntarily post about brands — such as a check-in at a local coffee shop or a product on a shopping site for which a user clicks the site’s “like” button. Get the full story »