Inside these posts: Eco-friendly

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FTC sets down rules on ‘eco’ advertising

Advertisers should steer clear of saying their products are “environmentally friendly” or “eco-friendly,” the Federal Trade Commission said in proposed rules put out Wednesday.

The agency, however, did not weigh in on other terms — “sustainable,” “natural” and “organic” — because they are the purview of the Agriculture Department. Get the full story »