Inside these posts: Cool Whip

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Kraft pulls four brands from DraftFCB

From Ad Age | Kraft Foods has pulled longtime agency DraftFCB from four key accounts: Jello, Cool Whip, A1 Steaksauce and Bull’s-Eye barbeque sauce.

Kraft partners with Tootie Pie

Tootie Pie Co. Inc. announced that it has entered into a partnership with Kraft Foods for the upcoming holiday season. The two companies will co-market Tootie Pie with Kraft’s Cool Whip. Get the full story »