Inside these posts: Contonelle

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Charmin to back off claim it leaves less behind

Charmin said it will back off some claims disputed by the maker of Cottonelle. (P&G)

Charmin’s bare-bottom bears can keep dancing around celebrating their joy over extra-strength toilet paper, but the advertising industry’s self-regulatory body says Procter & Gamble Co. needs to back off a bit on one claim.

The National Advertising Division Council of Better Business Bureaus says it investigated P&G’s Charmin Ultra Strong advertising after a challenge by rival Kimberly-Clark Corp., maker of Cottonelle Ultra Ripple. Get the full story »