The Chicago Cubs and Northwestern University said Allstate Corp., the Northbrook-based home and auto insurer, will be the official sponsor for the Nov. 20, 2010 college football game between the Northwestern Wildcats and the Illinois Fighting Illini at Wrigley Field.
Allstate’s sports marketing activities already include college football. It renewed its sponsorship of the Sugar Bowl earlier this summer for another four years. That affiliation began in 2006. Get the full story »