Inside these posts: College football

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Allstate to sponsor Wrigley college football game

The Chicago Cubs and Northwestern University said Allstate Corp., the Northbrook-based home and auto insurer, will be the official sponsor for the Nov. 20, 2010 college football game between the Northwestern Wildcats and the Illinois Fighting Illini at Wrigley Field.

Allstate’s sports marketing activities already include college football. It renewed its sponsorship of the Sugar Bowl earlier this summer for another four years. That affiliation began in 2006. Get the full story »

Discover Financial sponsoring Orange Bowl

Discover Financial Services, a distant fourth in the credit-card industry, is raising its profile as the new title sponsor of one of college football’s most prestigious bowl games – the Orange Bowl, of course.

The Riverwoods-based company, which has orange in its corporate logo, replaces longtime sponsor FedEx, which ended its 21-year run.

Discover joins Allstate Corp. as a Chicago-area sponsor of a major college football bowl game. Get the full story »