Inside these posts: Chewing gum

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Kraft names category chief of Cadbury units

Northfield-based Kraft Foods Inc. confirmed Tuesday that Mary Beth West, its chief marketing officer, has also taken on the role of chief category officer.

West has served as marketing chief for three years, and will now head the gum, candy, chocolate and business global category teams, along with Kraft’s multi-billion-dollar marketing division. She will continue reporting to chief executive officer Irene Rosenfeld.

Kraft confirmed West’s promotion, but did not provide further comment. Get the full story »

Non-stick chewing gum gets U.S. OK

A non-stick chewing gum that can be easily removed from pavements, shoes and clothes has been cleared for sale in the United States, its British maker said on Friday.

Start-up company Revolymer expects the gum, which was pioneered by polymer researchers at the University of Bristol, to be on shop shelves on both sides of the Atlantic in 2011. Get the full story »