Inside these posts: Cereal

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General Mills cutting sugar in cereal again

General Mills Inc. is lowering the amount of sugar in its children’s breakfast cereals to no more than 10 grams per serving from 11 grams a year ago, the latest move from a U.S. foodmaker to address childhood obesity.

The step-down in sugar by General Mills, the maker of Lucky Charms, Cocoa Puffs and Trix cereals, is a move closer to its year-old goal to reduce to single-digit levels the number of grams of sugar per serving in all of its cereals advertised to children under 12. Get the full story »

Weak cereal sales hurt Kellogg’s 3Q results

Kellogg Co. said Tuesday that a drop in cereal sales, intense competition and the lingering impact of some of the largest food recalls in the company’s history have made 2010 a difficult and disappointing year. Get the full story »

Recall, weak sales hit Kellogg’s in 2Q

Kellogg Co. reported a lower-than-expected quarterly profit Thursday and cut its full-year forecast, sending its shares down nearly 7 percent, as a big cereal recall and weak sales and pricing took a toll.

The world’s largest cereal maker also said results were pressured by lower Eggo waffle sales, retailers clearing out inventory, promotions from a rival and currency fluctuations. Get the full story »