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Google software to end tracking by advertisers

Google has introduced browser software that lets Internet users opt out permanently from ad-tracking cookies.

Google previously introduced an opt-out tool but that software can be lost when users clear their browser cookies.

In a blog post, Google says its newest tool, the Keep My Opt-Outs extension for the company’s Chrome browser, lets people permanently opt out of ad tracking from all companies that offer opt-outs — without compromising ad revenue.