Inside these posts: Boost Kid Essentials

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Nestle to drop claims Boost can prevent colds

A Nestle SA subsidiary has agreed to drop advertising claims that its children’s drink Boost Kid Essentials prevents colds and flu, the Federal Trade Commission said Wednesday.

The FTC, which pursues deceptive advertising, took issue with claims that BOOST prevented colds and flu by strengthening the immune system, focusing on advertisements for a drink sold with a straw embedded with probiotic bacteria. Get the full story »