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Discover Financial sponsoring Orange Bowl

Discover Financial Services, a distant fourth in the credit-card industry, is raising its profile as the new title sponsor of one of college football’s most prestigious bowl games – the Orange Bowl, of course.

The Riverwoods-based company, which has orange in its corporate logo, replaces longtime sponsor FedEx, which ended its 21-year run.

Discover joins Allstate Corp. as a Chicago-area sponsor of a major college football bowl game. Get the full story »