Wendy's/Arby's Group

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Wendy’s hopes to beat McDonald’s in fry game

Wendy's natural-cut fries debuted in November. (Wendy's/Arby's)

Wendy’s/Arby’s Group Inc. is standing up to its biggest burger rival, McDonald’s Corp., by putting its marketing dollars toward gaining more french fry market share. By changing its recipe to differ more from McDonald’s french fries, Wendy’s is choosing to compete by being unique, rather than solely by trying to be better.

“French fries are a significant part of our menu,” said Ken Calwell, Wendy’s chief marketing officer. “And it’s so hard to have something unique and different, that still tastes good, in the fast-food industry. So, we see the new fries as a huge opportunity for us.” Get the full story »

Arby’s to be put up for sale

Wendy’s/Arby’s Group Inc. plans to slice away the Arby’s sandwich chain by putting it up for sale, people familiar with the matter said.

The move represents a concession by activist investor Nelson Peltz that Arby’s, known for its roast beef sandwiches, is having trouble competing in an industry where the only viable ways to grow are to steal market share from rivals or expand overseas-two things Wendy’s is better positioned than Arby’s to accomplish. Get the full story »

New Wendy’s fries target foodies with skins, sea salt

Wendy's new fries. (Wendy's)

With an eye toward appealing to foodies, Wendy’s is remaking its fries with Russett potatoes, leaving the skin on and sprinkling sea salt on top as it changes its menu to focus on “real” ingredients to win more fans.

The first move in the strategy was a new line of salads such as Apple Pecan Chicken in the summer. Now, the fries, which first appear on Thursday and roll out over the next two weeks. This is the first major overhaul of the 41-year-old company’s fries, although it has adjusted the recipe in the past. Get the full story »

Wendy’s to offer half salads on menu

Wendy’s is making its next push behind salads by cutting the serving in half, hoping to keep sales of its upgraded salads strong by offering them at a lower price.

Wendy’s, a unit of Wendy’s/Arby’s Group Inc., later this month will add half-sized versions of its new higher-end salads, which come in varieties like Apple Pecan Chicken and BLT Cobb, for $3.99. It’s also adding a “Pick 2” menu where, for $4.99, customer can add-on items like a baked potato, small chili, a Jr. Bacon Cheeseburger, chicken wraps or drinks that normally cost between $1 and $1.49. Get the full story »