Reverb Communications

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PR firm settles FTC suit over iTunes game reviews

The Federal Trade Commission said Friday that it has settled charges that a California public-relations firm posted fake video game reviews on Apple Inc.’s  iTunes Store.

According to an FTC complaint, employees of California-based Reverb Communications Inc. allegedly engaged in deceptive online advertising by having paid employees and company managers pose as consumers and write glowing video game reviews of clients’ games. Get the full story »