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Look out, Four Loko. There’s a fruity-booze rival coming to the market — Blast from Colt 45 — and rapper Snoop Dogg is its pitch man.
Blast, produced by Pabst Blue Ribbon’s Colt 45, is an alcoholic drink but does not contain caffeine, the ingredient that got Four Loko and a group of partying college students in trouble last year. Get the full story »
Pabst Blue Ribbon, the no-frills beer that was lately embraced by thrifty young urbanites, has been acquired by a Connecticut tycoon known for reinvigorating food brands.
Investor C. Dean Metropoulos closed a deal to buy Pabst Brewing Co Friday for an undisclosed sum from the California-based charitable organization that owned it, said Lou Giraudo, who was chairman of the board of Pabst prior to the sale.
Giraudo declined to discuss price other than to say that previously published figures of about $250 million were incorrect. Metropoulos was not immediately available for comment. Get the full story »
