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Daimler’s Mercedes-Benz USA will take over sales and marketing of the microcar smart USA brand from Penske Automotive Group by the middle of this year, Mercedes-Benz USA and Penske said Monday.
By the end of the transition period around July 1, the number of U.S. Mercedes-Benz dealers selling smart cars will drop to the mid-50sfrom the current 75 at dealerships owned by the Penske group, a Mercedes-Benz spokesman said. Get the full story »
A host of mystery shoppers sent to critique dealerships across the country gave luxury brands such as Mercedes-Benz and Lexus high marks and put Ford and Lincoln above the industry average.
The study of dealerships, released Monday, also found that fewer salespeople offer vehicle brochures that customers can take home. Only 57 percent of dealerships offer brochures, compared with 62 percent in 2007. Get the full story »
